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Hering Harmonicas, of Brazil, is proud to
announce the introduction of their complete
line of harmonicas and related accessories
to the U.S. and Canadian markets.
Founded by Mr. Alfred Hering in 1923 in the city of Blumenau,
in the south of Brazil, the Hering company has long enjoyed a
reputation as a world leader in the manufacture of fine harmonicas.
After the death of Mr. Hering, the company was sold in the
middle 60's to the M. Hohner Company, of Trossingen,
Germany. At that time, Hering was also manufacturing
accordions and a variety of musical toys. In 1979, a Brazilian
group bought the Hering Company and Hohner left Brazil.
After 16 years, in 1996, a group of investors, with Mr. Alberto
Bertolazzi as a leader, purchased the corporation. Mr. Bertolazzi
and his management team, with a vision of producing products of
the highest quality, returned the company to its origin, as producer
of harmonicas as its sole interest.
Many improvements have been incorporated into an already high
quality product line, including attractive packaging. The selection of
harmonica models has been increased to cover all the market needs - both
chromatic and diatonic, and specialty instruments including tremolo and octave tunings,
student models and mini-harmonicas.
There is also a variety of pitch pipes, and
"around the neck" harp holders in two sizes.
Not only are replacement reed plates offered
in attractive yet durable packaging, but also
reed plates already mounted on new combs are
also available. This makes it possible for players
to have a brand new harmonica by simply installing
their cover plates and mouthpieces (chromatic) on the
new combo package, at an attractive cost-saving. This
revolutionary advantage is available for all 3 octave and
4 octave chromatics.
A second premium 3 octave chromatic harmonica, the Velvet Voice with its specially designed cover
plates and reed plates that promote a fine velvet sound, was also introduced at the 1998 Winter
NAMM Exposition. Designated as model no. 101/48, also available in 8 keys, and is of the same
fine quality as the Charlie Musselwhite model, having extra thick, chrome plated reed plates,
chromed cover plates and a black ABS plastic body.


The three top-of-the-line Hering 10 hole diatonic harmonicas - Hering Blues, Black Blues and
Golden Blues - were introduced at NAMM '98. All three models have a thicker reed plate, for the
ultimate in tone and projection, and black ABS plastic bodies.


The Master Blues is of the same high quality, but slightly less expensive, also having a black ABS
plastic body. All Hering harmonicas having ABS plastic or acrylic bodies are assembled with bolts,
rather than nails, to facilitate ease of disassembly for cleaning, repair or parts replacement.


Hering chromatic and diatonic harmonicas have long had a reputation of quality among
harmonica players and professional artists, but have not been available in North America's music
stores until now. Players have found it necessary to order them from European and South American
sources in the past, but are delighted to know that they are now available through most of the
retail stores throughout the United States and Canada.
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